1. Introduction

By Sara & Co (“we”, “our”, “us”) operates a team of Artists providing Bridal Hair, Makeup, Tanning, Event Makeup, and Makeup lessons. We also use CRM (17 Hats) software and an online scheduling system (Acuity), to manage bookings and communications. This Privacy Policy explains what personal data we collect, how we use it, who we share it with, and your rights regarding your information.

2. Data Controller

By Sara & Co is the data controller of your personal data for the purposes of applicable data protection laws. If you have questions about this policy or our data practices, you can contact us at:

Email: hello@bysaraandco.com

3. What Personal Data We Collect

A. Information you provide directly

• Identity and contact data: name, email address, phone number, address and social media handles.
• Booking and service details: service(s) requested (bridal hair/makeup, tanning, event makeup, lessons), preferred dates and locations, group size, special requests, payment details (where applicable).
• Communications: content of messages, enquiries, and responses.

B. Information collected automatically

• Technical data: IP address, browser type, device type, pages visited, time and date of visits.
• Usage data: how you use our website and services, including interactions with scheduling forms or CRM interfaces.

C. Marketing and communications data

Consent to receive newsletters or marketing communications, preferences, and opt-out status.

D. Sensitive data (where applicable and with consent)

For certain services (e.g. skin condition notes relevant to makeup/skin prep), we may collect sensitive data if you voluntarily provide it to tailor services. We will only collect such data with explicit consent and for specified purposes.

4. How We Use Your Personal Data

• Provide and manage bookings for bridal (hair and makeup), event makeup, tanning, and makeup lessons.
• Communicate about appointments, changes, reminders, and follow-ups.
• Deliver and improve our services (training content, client preferences, colour/makeup mapping for sessions).
• Manage payments (where applicable) and issue receipts.
• Administer our CRM and scheduling systems (customer records, appointment calendars, notes about preferences).
• Personalise experiences (preferences, skin-related notes with consent) and tailor lessons or services to your needs.
• Comply with legal obligations and resolve disputes.
• Send marketing communications (if you’ve opted in) and manage preferences.

5. How We Share Your Personal Data

• Service providers (CRM, scheduling platforms, payment processors, analytics tools) to operate our business. These processors are contractually obligated to protect your data and only use it for specified purposes.
• Legal authorities or as required by law, to protect our rights, safety, or property, or to comply with a legal process.

6. Data Retention

We retain your personal data for as long as necessary to provide services and comply with legal obligations, or as long as needed to resolve disputes and enforce our agreements. Typical retention periods:

• Booking forms: 7 years as required by local regulations.
• Marketing data: until you opt out or request deletion.
• Website analytics: 12 months.

7. Cookies and Tracking Technologies

We may use cookies and similar tracking technologies to analyse site usage, improve our services, and personalise experiences. You can manage cookie preferences via your browser settings. Some features of our site may not function properly if cookies are disabled.

10. Security

We implement reasonable administrative, technical, and physical safeguards to protect your data from unauthorised access, disclosure, alteration, and destruction. However, no method of transmission over the internet is 100% secure; if you have concerns, contact us to discuss alternatives.

11. Your Choices

• Marketing communications: you can opt out at any time by using the unsubscribe link in emails or contacting us.
• Data accuracy: you can request corrections to your personal data.
• Preferences: you can specify your preferred communication channels and appointment reminders.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will provide notice and update the effective date at the top of the policy.

13. How to Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Email: hello@bysaraandco.com
Phone: +353 (0)86 3788847